You get three wishes.
You ask for your 1) business to grow, 2) profits to increase, and 3) to make more money.
The genie says, ok we can do that, but it starts with sales. You need more sales. And you don’t need me the magic genie. Instead start with these tips:
1) Incentivise your team to sell – your whole team
Maybe you have a sales team that is already incentivised by commission. But do you have incentives for non-sales team employees? You would be surprised who is able to sell what with a little motivation. Set up a formal arrangement by which any employee is rewarded for new business they bring in. And remind them regularly – unless it is top of mind, even highly motivated employees will forget they can earn money this way.
Case in point: This is such an effective way to sell that it is virtually the only way VTSL sold for the first 5 years of its existence. Moreover, our Associates Program (a fancy name for a little form you fill out on our website that says we will pay you if you ever refer new business to us) is one of our top lead generators.
2) Give it away, give it away, give it away now
No matter how rock and roll your customers, everybody appreciates some free love. Give your product or service to prospects via a free trial or demo. Free trial users who are active for 3 days are 4 times more likely to convert into paying customers. This is a guaranteed way to increase sales. (Source: Totango)
Case in point: VTSL offers a free demo so that users can see how hosted VoIP can be as stable and reliable as an old-school phone line, but even more flexible and user-friendly than Skype. Try it.
3) Streamline purchasing
Make buying your product easier. Ensure your customers can buy online if at all possible and ensure there is a highly visible Customer Service number so they can make a purchase over the phone. Do you have a showroom or place they can view your product? Does ‘signing up’ require reading three 20 page contracts and worrying about the fine print?
Case in point: VTSL makes signing up as easy as clicking a button on our electronic order form. We put our phone number and email address all over our website. These are things you can do today for free that will undoubtedly increase sales.
4) Buy a telephone system that gives you an edge
Why do the phones you use matter? Because everything matters, and getting the best in this realm is going to reduce overheads, make your employees more efficient, give you (and them) the flexibility to work better on the road and at home, and much, much more. You don’t have to be a big company to have a highly capable phone system.
Case in point: We at VTSL use our own phone system and reap the benefits. It is cheaper, more flexible, and has more features than other options on the market – that is why we use it, not because it is ours. Can you press one button and have all calls go to both your mobile and your desk phone simultaneously? Can you press another button while the phone is ringing and have the call go straight to reception, or a colleague? Can you make calls from your iPad? You can with VTSL.
To learn more about VTSL, check out our website or call us on 0207 078 3200.
Genie, out.