It was there that Mike Derezin, VP of Sales at LinkedIn, shared a staggering statistic:
Sales professionals who use social selling are 51% more likely to exceed their quota.
But what exactly is social selling? According to Linkedin, the primary components of social selling are as follows:
1. Create a professional brand
2. Find the right people
3. Engage with insights
4. Build strong relationships
The only problem is that none of these things are easily done. Creating a professional brand requires a true understanding of your market and competitive landscape. Finding the right people is an art and a science. Engaging with insights can’t be done without putting time and energy into content that truly helps your potential customers, and building strong relationships means earning trust, being likeable and maintaining contact over the long term.
The first three things done you can hire experts to do. But when it comes to building strong relationships—only you (and your sales team) can do that.
Here is a crazy idea as to how: Make talking to people effortless. Make it so easy to call the network of people you are relationship building with, that you can’t NOT call them. How exactly do you do this? Get a hosted VoIP phone system. A hosted VoIP phone system will allow you to do the following:
1. Call from your mobile phone as if you were on your office phone
2. Receive calls on your mobile phone as if you were on your office phone
3. Make a call from Salesforce simply by clicking the number on your screen (and have the call logged automatically)
4. Have an office phone at home and work there as if you were in the office
5. Call contacts from anywhere in the world as if you were at your desk
6. Transfer calls between employees’ mobiles just like they were in the office
7. Have your mobile ‘twinned’ to your desk phone so both ring simultaneously
8. See relevant Salesforce records pop up when someone calls
It is making things slightly easier that makes a big difference. Starbucks only had to do coffee slightly better to become an international superpower. Make calling a little bit easier and you will do it more. Call a bit more and you will build better relationships. Build better relationships and you too might just become an international superpower.
Call us today to discuss how we can help you get the phone system you need to build strong relationships. 0207 078 3200 info@vtsl.net.