By Tom Goldsworthy

Over the past two years, the UK has seen a marked change in the working landscape. Home working is now the norm for many people.

It is no longer enough to compete solely on the merit of products and services. How a company delivers its products is becoming as important as what it delivers. This experience — the journey through product discovery, trial, evaluation, purchase and beyond — provides an opportunity to add value to what is being sold. People will pay more for that experience to be a positive and easy one.